Friday, October 9, 2009

Professional Appearances are of Paramount Importance



The attorney profession is unique in that a client or patron of an attorney does not necessarily receive a good or item in exchange for their payment, or leave the office with something physical to hold in their hands. What a client does leave with, however, is the sound legal advice of a competent attorney, certified by that state’s bar association that they are capable of handling legal issues. The legal profession is a service industry. What the client is paying for is the attorney’s knowledge. Rather, the attorney’s main selling point is knowledge. How does one sell knowledge? Or how does one advertise that they have knowledge? In today’s discriminatory world, knowledge is often conveyed by one’s professional appearance. Like it or not, all of us, regardless of age, race, sex, or geographical placement are judged by one thing in about 2 seconds: our appearance. One may not be able to change one’s DNA or genetics, but one can certainly make sure that one does everything they can to ensure a professional image.
One of the easiest things to change with regard to one’s appearance is their hairstyle. Men have it easy. There isn’t much to do to style a man’s hair. 10 minutes tops is all is needed. But the foundation of the style is the haircut. Long hair has never been accepted in any professional setting, nor is a short buzz cut considered business-like. There must be a happy medium. Below are two examples. Clearly one has a professional (yet edgy, trendy) hairstyle, and the other . . . well I’m not sure what to call it.

Which would you trust with your legal matters?




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